Case Study: Finding Joy Travel
Branding and Website Package
After talking with Cathy about her business and figuring out her target audience, I was able to put together a creative direction for her branding suite.
Her primary logo is now the main character in the visual elements of her brand identity. It can be used in many different ways and broken down to fit other spaces.
With a strategic color palette and typography set, she is ready to reach her people and help them plan their adventures!
